Powell Industries, Inc. Regional Sales Manager in Bradford, United Kingdom

Job Title: Regional Sales Manager – Process Industries

Purpose of the job

To develop and grow the Process Industries business which supports company strategy and assists in the achievement of both company and departmental goals and objectives.

To maximise opportunities for profitable order input for the company

To achieve the agreed individual order input budget and assist where possible colleagues in the sales team to do the same thus directly contributing to the achievement of the company’s orders budget.

To identify and develop new business to maximise incremental sales for all product groups of the company.

Reports to

UK Sales Manager

For whom responsible


Key accountabilities

  • Manage and develop the designated sales territory to maximise opportunities for profitable order input to successfully achieve both company related and individual goals and objectives.

  • Contribute to the business plan by the development of opportunities for new and repeat business, liaising with clients and colleagues as appropriate to maximise incremental sales for all product groups.

  • To assist in the setting of regional order input budgets.

  • Research and identify new business opportunities, and using all available business intelligence, interpret appropriate leads for development in line with company strategy.

  • Develop all potential business within the region by calling on all potential customer types including: Contractors and End Users.

  • To effectively manage own activity within the region by planning and reporting, utilising the company-specified call-reporting procedures.

  • Work closely with the UK Sales Manager at all stages of current and potential projects in order to achieve the best possible business opportunities and outcomes.

  • To effectively forecast and track projects and potential orders through the use and regular maintenance of specified company reporting procedures including: ABC List, Project List and PID etc.

  • Achieve the highest levels of customer service through the development of relationships, both internal and external, and by the confident use of appropriate interpersonal and negotiation skills.

  • Contribute to the development and implementation of the Customer Care Plan designed to raise service and quality levels and ensure Customer Satisfaction.

  • Take regional responsibility for developing and maintaining client relationships, ensuring a customer-focused attitude at all times.

  • Conduct site visits to maintain an involvement in projects and to ensure that excellent customer service relations with clients are consistently met.

  • Work closely with the Sales Management to formulate effective strategies aimed at promoting the company’s products and ultimately securing and growing order input.Communicate such strategies to customers by both formal and informal means e.g. general sales visits and company/product/service/system presentations.

  • Organise and professionally conduct presentations to potential/new clients using appropriate communication techniques and tools.

  • To provide market intelligence to the Sales Management to enable the timely production and analysis of market trends and competitor activity to lead to the achievement of sustainable competitive advantage.

  • To support and assist the Sales Applications Engineering Manager and Switchgear/System Applications Engineers in the evaluation of customer enquiries and the consequent accurate production and timely submission of the Company’s tenders.

  • Assist in the completion, submission and effective follow-up of customer/project pre-qualification documentation.

  • Participate in the process of change-management required to ensure the organisation is marketing-led rather than product or technology-led.

  • To target specific potential customers in the region for focused attention to assist in the expansion of the customer base and increase of market share.

  • Proactively identify any potential problem areas with client relations, through personal contacts and liaison and ensure action is taken to eliminate or minimise the problems.

  • The Service SalesManagermay be directed to, or may identify through his own efforts, specific geographical areas or industry sectors, which require particular, focused attention to ensure all business opportunities are exploited.

  • To liaise and co-operate with colleagues in other regions to ensure all opportunities are exploited and thus the company orders budgets are achieved.

  • Ensure that departmental procedures are compliant with the requirements of the QMS and that sales team members adhere to QHSE requirements at all times.

  • Maintain highest levels of commercial confidentiality in all aspects of employment

Job Requirements:

Employment, Educational and Professional Background

  • The ideal candidate will be educated to HNC/degree standard in electrical/electronic engineering or have equivalent experience
  • Currently selling automation and process control equipment into Food & Beverage, Water, Packaging or Milling Industries
  • Access to customer contacts within the above markets
  • Strong technical and commercial background in automation and process control able to interpret customer specifications to provide the best solution
  • Understand and interpret the relevant industry standards and specifications
  • Clean driving licence